We believe that commercial success begins with unlocking “better opportunities” – the durable, strategic “sweet spots” that fit like a glove and others simply don’t see. These “ownable” opportunities don’t come from guesswork, they materialize when your value propositions and other interrelated factors intersect with unmet customer needs in the most appealing markets. Better opportunities are magnets for resources and trigger the boldest moves, the best ideas and the confidence that you need to win.
Author: Wayne A. Simmons
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