i j k l




The New Growth Enterprise

Creating enterprise value is the ultimate business objective for companies large and small. However, consistently creating value isn’t easy - we live in a complex...



Growth Thinking® Learning & Development Overview

Make growth and innovation an organizational discipline. GrowthThinking Learn-Share-Do Bootcamps provide busy teams of practitioners and executives with a comprehensive introduction and hands-on experience with GrowthThinking...



[Short Film] Growth is Human

Watch the 15-minute film We believe that growth and innovation have real implications for real people. This belief is embodied in our work and the story...



“Faux Innovation” and Other Discontents

Over the course of this year, I’ve had the good fortune of working with three Global 50 companies – two U.S. based and one European....



Growth Thinking® for Service Innovation

If poor customer ratings and churn are keeping you up at night, your service experiences might be letting you down. Digital and other intangible services, rather...



[Tool] The Growth Posture Index® (GPI)

Creating enterprise value is the ultimate business objective for companies large and small. Financial measures, such as earnings per share, compound annual growth rate, etc....



Focus on the Customer’s Jobs-to-be-Done

With few exceptions, every task customers need (or want to do) has a social, functional and emotional dimension. By understanding these dimensions, you can position...



[Tool] The Growth Strategy Grid

Organize, visualize and take action. During our earlier research, we realized that it was difficult for companies - large and small -  to organize and articulate...



How to (really) understanding your customers.

Many companies and brands don’t have insights into customers at a granular enough level to drive outcomes--what they truly value, what propositions to offer or...



[Video] Nike: Growth Strategy in Apparel Manufacturing

Nike has become one of the most iconic brands and consistent performers our time. While the company is known for cutting-edge products in an era...



Renew your Customer Value Proposition

Many companies simply do not understand what truly drives value for them, their customers, competitors and suppliers. A fundamental improvement in your value proposition can...



Design and Promote Self Services

Customers like to make buying decisions on their own terms. Companies that allow customers to help themselves or do their jobs more effectively provide the...



Be Easy To Do Business With

Being easy to do business with (BETDBW) means making it easy for customers and partners to understand your value, to place orders and make payments....



Growth Thinking® Consulting Overview

Our Growth Thinking® Consulting services are designed to help you accelerate revenue by optimizing and activating your enterprise growth, go-to-customer and go-to-market commercial system. Get...



[Video] Kaiser Permanente: Service Innovation in Healthcare

In the eyes of many patients, healthcare providers and the typical healthcare experience are not known for their redeeming qualities.  So how did Kaiser Permanente,...



[Video] McDonald’s: Entrepreneurship in Fast Food

Entrepreneurship is technically defined as “balancing risks and rewards to create entirely new sources of value and wealth.” But, is entrepreneurship just for Silicon Valley start-ups? Despite...



Opportunities, the way you need them.

Better opportunities without the guesswork. We believe that commercial success begins with unlocking “better opportunities” – the durable, strategic “sweet spots” that fit like a glove...


Organize for Growth Cartoon 400x400

Organize to Accelerate Revenue, Sustain Growth and Drive Innovation

Accelerating revenue, sustaining growth and driving innovation is virtually impossible without collaboration. However, many companies are designed more for top-down command and control than vertical...



Where Are The Opportunities of The Future?

Identifying the potential sources of future revenue and growth. Regardless of the macro-economic situation, growth champions (senior leaders accountable for corporate revenue and growth) are being counted...



Powering New Product Success

Converting new product uncertainty into revenue and growth. Uncertainty, structural change and complexity are here to stay. These market realities can make the most promising opportunities...


The Offering

[Video] The Offering – Create Unique Value and Differentiation

Companies tend to over-rely on their legacy products and services to deliver a disproportionate amount of current revenue. In these situations it can be mistakenly...


The Customer copy

[Video] Identify Customer Needs Gaps and The Customer of the Future.

For many companies, the existing customer base is one of the most important and valuable corporate assets. Companies look to existing customers for not only...



5 Awesome Reasons To Be a Growth Enterprise

Our on-going research has revealed a discernible difference between companies that are consistently able to grow and those that do not. To adequately describe companies that are able...


CSO Survey 2014

2014 Strategic Outlook: Revenue and Growth

Rethinking revenue and growth. While it is consistently on top of the executive agenda – the proverbial “keep you up at night issue” – achieving sustainable...



Maximizing Future Revenue

As capital markets consistently reward companies that can confidently articulate strong growth stories, achieving future revenue objectives is consistently the most important challenge facing senior business leaders today. Based on...


Growth Enterprise video 400x240

[Video] What is a Growth Enterprise?

The challenge of business growth is amplified when viewed in the context of enterprise value.  With as much as 60-70% of enterprise value being directly...


growth-thinking-book 400x240

GrowthThinking® Book Preview

In the new normal environment of economic displacement, uncertainty, structural change and complexity, one thing is clear: revenue and growth cannot be left to chance. However,...


Enterprise Value Infographic Tile

Where Will Our Future Enterprise Value Come From?

Enterprise Value: The Business Case For Medium to Long-Term Growth. Enterprise value creation is consistently listed as the most urgent issue on the executive agenda. Some companies...



The Practical Guide to Growth Strategy

The insights and best practices within The Practical Guide to Growth Strategy has equal application for companies that are facing demands to reaccelerate growth and for those that...


Aberdeen Infographic-TILE

[ABERDEEN RESEARCH] What Best-in-Class Companies Are Doing for Revenue and Growth.

Successful business leaders focus on building a portfolio of medium to long-term revenue and growth opportunities. Sales and marketing are mature downstream functions that are automated...


Heidrick & Struggles 255x153

The Latest in Career Trends: Exclusive Interview with Heidrick & Struggles

Exclusive interview with Heidrick & Struggles on the shift in demand to growth focused executives. John M. Abele is a partner in the executive search firm...


GrowthToon - Design With Empathy 255x255

Design Products and Services with Empathy

The ability to put ourselves in our customers‘ shoes is key to recognizing, sharing and experiencing their emotions. Being empathetic to your customers‘ frustrations, pain...


SAP-Logo 255x153 V2

A Conversation About Growth: SAP

Exclusive interview with SAP on their Growth Strategy. The German business software company, SAP, has experienced exponential growth since five system analysts first established it in...


GrowthToon- Build “Next Generation Platforms” 400x400

Build “Next Generation Platforms”

In a new digital world where industries are converging and customer needs and expectation for experiences are constantly changing, maybe it's time for companies to rethink their orthodoxies...


Growth Strategy video 400x240

[Video] In Search of Growth Strategy

At the end of the day, growth is every company’s most important objective and most important challenge.  According to our recent research[1], 90% of surveyed...


GrowthToon- Enable with Advanced Technologies 400x400

Enable with Advanced Technologies

With the emergence of the Internet-of-Things (IoT) and other advanced technologies, companies have augmented their physical assets with digital assets—creating new possibilities for reaching, serving...



[Video] USAA: Service Innovation in Financial Services

To keep up with the undeniable shift away from product driven economies to service-based economies, companies must quickly and strategically refocus their offerings and value...


GrowthToon-Globalize your Business 400x400

Globalize your business

Having a strong global market entry and access strategy requires a commitment of time, resources, structure, and a willingness to be flexible to adapt your...



Make Someone Accountable for Growth

                        The axiom that “everyone is responsible, therefore no one is accountable” indicates that no one is really accountable for business growth. Implementing and adopting growth-focused...


P&G with play button

[VIDEO] P&G: Growth Strategy in Consumer Goods

P&G’s sustained growth comes from the company’s ability to formulate and execute against a deliberate, full-spectrum growth strategy: through innovative licensing agreements and thoughtful strategic transactions,...

One of our Team Members will contact you to schedule a private demonstration of Opptiv Enterprise or walk you through our services.

Email us: sales@opptiv.com
Call us: 855-806-3760
Privacy Policy