Relevant Service Experiences Start with Jobs-to-be-Done Insights

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Apply the Jobs-to-be-Done Framework to Build a Consistent Structure to Capture, Organize and Articulate Customer Needs.   “YOU SHOULD LOOK AT THE WORKAROUNDS THAT YOUR CUSTOMERS ARE NEEDING TO DO. IT BECOMES A REAL SOURCE OF A LOT OF INSIGHTS”   Clayton Christensen Article Abstract.  Customers can’t always express their needs adequately or in ways that […]


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